Perceptions of Music Authenticity

Paul Barretta, University of Texas - Pan American, USA
Yi-Chia Wu, University of Texas - Pan American, USA
Perceptions of music authenticity are important to both evaluation of music, and word-of-mouth in today’s socially networked world. The producers present the results of two studies through examples and evidence of an authentication process consumers use to evaluate music and musicians. http://vimeo.com/41275415 or: http://vimeo.com/user11508147/barrettayu Password: BarrettaYu
[ to cite ]:
Paul Barretta and Yi-Chia Wu (2012) ,"Perceptions of Music Authenticity", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1083-1083.