Living Abroad and Coming Back to Brazil: Analysis of the Acculturation and Re-Adaptation Process of Brazilian Consumers

Simone Vedana, UFRGS, Brazil
Teniza da Silveira, UFRGS, Brazil
This study investigates the effects of the consumer acculturation process during and after an experience of living abroad. The 21 consumers surveyed showed changes in eating habits, in the purchase decision process, in the cultural identity, in the satisfaction with products and services in Brazil, among other results. http://vimeo.com/41282300 password: consumeracculturationacr2012
[ to cite ]:
Simone Vedana and Teniza da Silveira (2012) ,"Living Abroad and Coming Back to Brazil: Analysis of the Acculturation and Re-Adaptation Process of Brazilian Consumers", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1084-1084.