Labour of Love: Reforging Community Ownership and Identity

Matthew Alexander, University of Strathclyde, UK
Kathy Hamilton, University of Strathclyde, UK
This film focuses on consumer adoption of train stations and demonstrates how local communities can work with market forces to retain a sense of place through environment enhancements. In contrast to guerrilla community activity studies, we demonstrate how firm involvement can legitimise community actors and cocreate mutual benefits. Password: railway123
[ to cite ]:
Matthew Alexander and Kathy Hamilton (2012) ,"Labour of Love: Reforging Community Ownership and Identity", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1084-1084.