Disadopting Unsustainable Consumption

Min Ding, Pennsylvania State University, USA
Sustainable development (SD) refers to the development that meets the needs of the present without compromising the ability of future generations to meet their own needs. SD has now become a guiding principle in policy making, in business decisions, and in everyday consumption. We study how individuals disadopt unsustainable behavior.
[ to cite ]:
Min Ding (2012) ,"Disadopting Unsustainable Consumption", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 313-317.