Identifying Emotions on the Basis of Neural Activation

Karim Kassam, Carnegie Mellon University, USA
Amanda Markey, Carnegie Mellon University, USA
Vladimir Cherkassky, Carnegie Mellon University, USA
George Loewenstein, Carnegie Mellon University, USA
Marcel Just, Carnegie Mellon University, USA
We show that specific emotional states can be identified on the basis of their neural signatures, and that these signatures are reliably activated across episodes, individuals, and different emotional experiences. Results inform our understanding of emotional processes and suggest the potential to infer reactions to arbitrary stimuli.
[ to cite ]:
Karim Kassam, Amanda Markey, Vladimir Cherkassky, George Loewenstein, and Marcel Just (2012) ,"Identifying Emotions on the Basis of Neural Activation", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 158-162.