We’Re Gonna Need a Bigger Spoon: Spoon Size Effects on Product Perception

Aner Tal, Cornell University, USA
Brian Wansink, Cornell University, USA
Spoon size has been shown to lead to increased consumption. The current study examines whether this may be due to a distortion of product quantity where people see less food when holding a bigger spoon. We discuss potential explanations for this phenomena.
[ to cite ]:
Aner Tal and Brian Wansink (2012) ,"We’Re Gonna Need a Bigger Spoon: Spoon Size Effects on Product Perception", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1124-1124.