Sense and Cents: Collective Consumer Sensemaking in an Online Investment Community

Andrew N. Smith, York University, Canada
Through an investigation of 241 blog posts, and all related comments, in online investment community, this study elaborates on the collective consumer sensemaking process. It finds that sensegiving plays an important role in shaping this process.
[ to cite ]:
Andrew N. Smith (2012) ,"Sense and Cents: Collective Consumer Sensemaking in an Online Investment Community ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1118-1118.