Grotesque Imagery in Fashion Advertising

Jennifer Zarzosa, New Mexico State University, USA
Cuauhtemoc Luna-Nevarez, New Mexico State University, USA
The study investigates the grotesque genre of representation in luxury fashion advertising. In doing so, both the art and marketing literature is synthesized in order to identify distinct types of grotesque. In particular, Marc Jacobs advertising was examined. As such, the study further expands the theoretical parameters of the grotesque.
[ to cite ]:
Jennifer Zarzosa and Cuauhtemoc Luna-Nevarez (2012) ,"Grotesque Imagery in Fashion Advertising ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1137-1137.