“Is It Risky Or Beneficial?” Analysis of Supplement-Type and Dosage Preferences in Terms of Risk-Benefit Tradeoffs and Epistemological Beliefs

Zoe Rogers, Baruch College, USA
Stephen Gould, Baruch College, USA
This research considered the effect of risk and benefit assessments on evaluations of health supplements. Familiar supplements led to more thoughts about benefits and more positive evaluations, while unfamiliar supplements led to more thoughts about risks and less positive evaluations. Epistemic beliefs were shown to underpin these assessments.
[ to cite ]:
Zoe Rogers and Stephen Gould (2012) ,"“Is It Risky Or Beneficial?” Analysis of Supplement-Type and Dosage Preferences in Terms of Risk-Benefit Tradeoffs and Epistemological Beliefs", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1127-1127.