Gleaning Signals From Sold-Out Products

Xin Ge, University of Northern British Columbia, Canada
Paul Messinger, University of Alberta, Canada
Yuanfang Lin, University of Alberta, Canada
This article models preference construction using Bayesian updating triggered by a particular market signal: namely, when a product is observed to have sold out in a store. We demonstrate how soldout-products change consumer preference for the remaining options with two Bayesian models and test the effects in three experiments.
[ to cite ]:
Xin Ge, Paul Messinger, and Yuanfang Lin (2012) ,"Gleaning Signals From Sold-Out Products", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1053-1054.