Changing Consumption Habits: Does Personalization Really Work?

Kirsikka Kaipainen, VTT Technical Research Centre, Finland
Brian Wansink, Cornell University, USA
Most dietary programs fail to produce sustainable behavior changes, since participants soon return to their old habits. Small changes based on simple behavioral heuristics have the best chance to be maintained. This study suggests that effectiveness of small habit changes is improved through personalization to circumstances and psychological needs.
[ to cite ]:
Kirsikka Kaipainen and Brian Wansink (2012) ,"Changing Consumption Habits: Does Personalization Really Work?", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1119-1119.