Product-Level and Segment-Level Differences in the Effectiveness of a Longitudinal Labeling and Choice Architecture Intervention At a Large Hospital Cafeteria

Jason Riis, Harvard Business School, USA
Susan Barraclough, Massachusetts General Hospital, USA
Doug Levy, Massachusetts General Hospital, USA
Lillian Sonnenberg, Massachusetts General Hospital, USA
Anne Thorndike, Massachusetts General Hospital, USA
At a large hospital cafeteria, several food and beverage categories were subjected to a labeling and choice architecture manipulation. Register receipts revealed that manipulation effectiveness varied considerably by product category. Analysis of 5000 individual employee purchase histories revealed similar responsiveness by all income and ethnicity groups.
[ to cite ]:
Jason Riis, Susan Barraclough, Doug Levy, Lillian Sonnenberg, and Anne Thorndike (2012) ,"Product-Level and Segment-Level Differences in the Effectiveness of a Longitudinal Labeling and Choice Architecture Intervention At a Large Hospital Cafeteria", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 298-302.