A Weight on Your Shoulders Makes You Pull Your Weight

Minkyung Koo, University of Illinois at Urbana-Champaign, USA
Mina Kwon, University of Illinois at Urbana-Champaign, USA
Sharon Shavitt, University of Illinois at Urbana-Champaign, USA
Consistent with the metaphor “weight on the shoulders,” both physically experiencing and imagining heavy (vs. light) weight on one’s shoulders increases one’s willingness to contribute to a team effort. This was observed only when weight was carried on the shoulders, not on the arm, supporting the role of metaphorical thinking.
[ to cite ]:
Minkyung Koo, Mina Kwon, and Sharon Shavitt (2012) ,"A Weight on Your Shoulders Makes You Pull Your Weight ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1051-1051.