Repeated Exposure to the Thin Ideal and Its Implications For the Self: Two Weight Loss Program Studies

Anne Klesse, Tilburg University, The Netherlands
Caroline Goukens, Maastricht University, The Netherlands
Kelly Geyskens, Maastricht University, The Netherlands
Ko de Ruyter, Maastricht University, The Netherlands
Existing research demonstrates that exposure to extremely thin models evokes the desire to obtain a thinner self. We demonstrate in two (one-week) weight loss program studies that constant exposure to thin models makes the thin ideal seem unattainable and fosters inconsistent behavior (i.e., increased consumption and weight gain).
[ to cite ]:
Anne Klesse, Caroline Goukens, Kelly Geyskens, and Ko de Ruyter (2012) ,"Repeated Exposure to the Thin Ideal and Its Implications For the Self: Two Weight Loss Program Studies", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 288-292.