The Impact of Phonetic Symbolism on Stock Performance: Stop Consonant Symbols Perform Better Than Fricative Consonant Symbols During First Year of Trading

L.J. Shrum, University of Texas at San Antonio, USA
Tina Lowrey, University of Texas at San Antonio, USA
Sarah Roche, University of Texas at San Antonio, USA
The current research extends the notion of phonetic symbolism to stock performance. Because stop (vs. fricative) consonants and back (vs. front) vowels are associated with larger and stronger concepts, we expected that tickers with stop consonants would outperform those with fricatives, and so too should back versus front vowel tickers.
[ to cite ]:
L.J. Shrum, Tina Lowrey, and Sarah Roche (2012) ,"The Impact of Phonetic Symbolism on Stock Performance: Stop Consonant Symbols Perform Better Than Fricative Consonant Symbols During First Year of Trading", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1133-1133.