All Things Considered: When the Budgeting Process Promotes Consumers’ Savings

Min Jung Kim, Texas A&M University, USA
Haipeng (Allan) Chen, Texas A&M University, USA
We examine when the budgeting process can promote consumers’ savings. Results show that when consumers consider spending and savings goals to the same extent, the budgeting process makes them perceive savings goals as being more important, which in turn increases the amount of money saved.
[ to cite ]:
Min Jung Kim and Haipeng (Allan) Chen (2012) ,"All Things Considered: When the Budgeting Process Promotes Consumers’ Savings", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1106-1106.