Risky Decisions: Citing Sources in Print Advertisement Claims

Catherine Armstrong Soule, University of Oregon, USA
Leslie Koppenhafer, University of Oregon, USA
The research investigates whether source citation of print advertisement claims can be beneficial to consumers by providing information that aids in accurate deception detection. Studies in different risk domains find the type and level of risk leads to differential processing of the presence or absence of advertising claim source information.
[ to cite ]:
Catherine Armstrong Soule and Leslie Koppenhafer (2012) ,"Risky Decisions: Citing Sources in Print Advertisement Claims", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1127-1127.