The Individual Propensity to Take a Smell At Products

Monika Koller, WU Vienna, Austria
Thomas Salzberger, WU Vienna, Austria
Alexander Zauner, WU Vienna, Austria
Arne Floh, University of Surrey, UK
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Hendrik Schifferstein, Delft University of Technology, The Netherlands
“Need for Smell” (NFS) refers to an individual’s propensity to obtain olfactory information in purchase decision-making. Qualitative investigations as well as psychometric analyses based on the Rasch measurement model provide evidence for a three dimensional structure of NFS. Further directions for the development of a NFS scale are provided.
[ to cite ]:
Monika Koller, Thomas Salzberger, Alexander Zauner, Arne Floh, Maria Sääksjärvi, and Hendrik Schifferstein (2012) ,"The Individual Propensity to Take a Smell At Products", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1039-1040.