On the Impact of Prior Ideas on Ideation Performance in Ideation Contests

Suleiman Aryobsei, University of St. Gallen, Switzerland
Reto Hofstetter, University of St. Gallen, Switzerland
Andreas Herrmann, University of St. Gallen, Switzerland
We investigate the effect of prior ideas on the quality of subsequently submitted ideas in public ideation contests. Both experimental and field data suggest that solvers are influenced by prior ideas and that their own ideation performance can benefit from building upon high quality ideas.
[ to cite ]:
Suleiman Aryobsei, Reto Hofstetter, and Andreas Herrmann (2012) ,"On the Impact of Prior Ideas on Ideation Performance in Ideation Contests", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1031-1032.