It’S the Company That Counts: Shared Experiences and Possessions Make People Happier Than Experiences and Possessions Alone

Peter Caprariello, University of Rochester, USA
Harry Reis, University of Rochester, USA
Although acquiring experiences provides more happiness than acquiring material possessions, this effect depends on whether they can be shared with others versus consumed alone. We found that spending money for social purposes – whether experientially or materially – was more important for consumer happiness than buying experiences or possessions per se.
[ to cite ]:
Peter Caprariello and Harry Reis (2012) ,"It’S the Company That Counts: Shared Experiences and Possessions Make People Happier Than Experiences and Possessions Alone", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 255-260.