On the Importance of Experiential Purchases to Defining and Preserving the Self-Concept

Thomas Gilovich, Cornell University, USA
Travis Carter, University of Chicago, USA
We show that people tend to be more satisfied with their experiential (vs. material) purchases partly because they feel their experiences are more a part of their “social self.” For relatively materialistic participants, there may be a disconnect between what is believed will be meaningful, and what actually is.
[ to cite ]:
Thomas Gilovich and Travis Carter (2012) ,"On the Importance of Experiential Purchases to Defining and Preserving the Self-Concept", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 255-260.