Constructing the Citizen-Consumer Through Political Discourse in Us

Gokcen Coskuner-Balli, Chapman University, USA
Gulnur Tumbat, San Francisco State University, USA
As political discourses denote a profound way that consumer subjectivities are constructed in the marketplace, this study explores the conceptualization of consumerism through political discourse in US. Through historical analysis of American President Speeches we explore the myths that underlie the construction of consumer-citizens and their relations with the government.
[ to cite ]:
Gokcen Coskuner-Balli and Gulnur Tumbat (2012) ,"Constructing the Citizen-Consumer Through Political Discourse in Us", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1139-1139.