Empathy, Donation, and the Moderating Role of Psychological Distance

Joseph Paniculangara, Lakehead University, Canada
Xin He, University of Central Florida, USA
Empathy has a beneficial effect on charitable donations. Since it entails putting oneself in the place of another, we predicted that the effects of dispositional empathy would be greater at closer but not farther psychological distance. We found the predicted interaction in four experiments, manipulating physical, temporal, and hypothetical distance.
[ to cite ]:
Joseph Paniculangara and Xin He (2012) ,"Empathy, Donation, and the Moderating Role of Psychological Distance", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 250-254.