Space, Time and Getting Things Done: the Role of Mindsets in Goal Pursuit

Dilip Soman, University of Toronto, Canada
I propose that consumer partition their approach to a goal into distinct categories – “later and there” and “now and here”. Consumers in the now and here category are in an implemental mindset characterized by action orientation, commitment and optimism.
[ to cite ]:
Dilip Soman (2012) ,"Space, Time and Getting Things Done: the Role of Mindsets in Goal Pursuit", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 246-249.