The Cultural Success of Sensory Metaphorical Phrases

Ezgi Akpinar , Erasmus University Rotterdam, The Netherlands
Jonah Berger , University of Pennsylvania, USA
Why do certain linguistic variants become more successful than others? Using 200 years of data collected from 5 Million books, we show that compared to semantic analogues, sensory metaphorical phrases become more popular over time. Experimental evidence shows that memory may drive this effect.
[ to cite ]:
Ezgi Akpinar and Jonah Berger (2012) ,"The Cultural Success of Sensory Metaphorical Phrases", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 232-235.