Influenced By the Context: the Role of Thinking Systems in the Use of Contextual Cues

Ryan Rahinel, University of Minnesota, USA
Rohini Ahluwalia, University of Minnesota, USA
In three studies, we use Cognitive-Experiential Self-Theory (CEST) to understand how individual differences in experiential and rational thinking lead to decisions that are influenced by the decision context.
[ to cite ]:
Ryan Rahinel and Rohini Ahluwalia (2012) ,"Influenced By the Context: the Role of Thinking Systems in the Use of Contextual Cues", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1007-1008.