Self Construal and the Identifiable Victim Effect

Tatiana Fajardo, University of Miami, USA
Jiao Zhang, University of Miami, USA
According to past research, identifying a victim increases emotional arousal and consequently a donor’s willingness to contribute. Our central premise is that compared to individuals with an independent self-construal, individuals with an interdependent self-construal will not be motivated by victim identification.
[ to cite ]:
Tatiana Fajardo and Jiao Zhang (2012) ,"Self Construal and the Identifiable Victim Effect", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1011-1012.