How Product Information Shapes Purchase Decisions: Behavioral and Functional Magnetic Resonance Imaging Studies

Sargent Shriver, Temple University, USA
Uma Karmarkar, Harvard University, USA
Michael Norton, Harvard University, USA
Angelika Dimoka, Temple University, USA
The authors use behavioral and functional neuroimaging methods to explore the mechanisms that underlie the evaluation of product information and how this evaluation impacts purchasing behavior.
[ to cite ]:
Sargent Shriver, Uma Karmarkar, Michael Norton, and Angelika Dimoka (2012) ,"How Product Information Shapes Purchase Decisions: Behavioral and Functional Magnetic Resonance Imaging Studies ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1139-1139.