Granny Would Be Proud: on Doing Vintage, Practices and Emergent Socialities

Katherine Duffy, University of Strathclyde, UK
Paul Hewer, University of Strathclyde, UK
Juliette Wilson, University of Strathclyde, UK
It is proposed that vintage consumption must be understood as an embodied practice. This paper seeks to initiate a Vintage Turn within consumer research, to consider vintage as a practice of transformation and togetherness in an alternative consumption space.
[ to cite ]:
Katherine Duffy, Paul Hewer, and Juliette Wilson (2012) ,"Granny Would Be Proud: on Doing Vintage, Practices and Emergent Socialities", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 519-525.