An Exploratory Study of Collective Nostalgia

Faye Kao, Eastern Michigan University, USA
Collective nostalgia refers to the nostalgia originated from emotional attachment to collective cultural identities without earlier personal participation experience. This study shows that collective nostalgia is related to but different from personal nostalgia. However, collective nostalgia may not be a strong predictor of behavior as personal nostalgia.
[ to cite ]:
Faye Kao (2012) ,"An Exploratory Study of Collective Nostalgia", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 514-518.