Exercising to the Lowest Common Denominator

Leslie K. John, Harvard University, USA
Michael I. Norton, Harvard University, USA
We attempted to reduce sedentary workplace behavior by introducing walkstations – treadmills attached to elevated workspaces – giving employees feedback on their own and coworkers’ walkstation usage. Usage declined more when participants were given information on peers’ usage levels, due to a tendency to converge to the lowest common denominator.
[ to cite ]:
Leslie K. John and Michael I. Norton (2012) ,"Exercising to the Lowest Common Denominator", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 219-222.