Taming Temptation: Targeting Self-Control Increases Healthy Food Behaviors

Janet Schwartz, Tulane University, USA
Jason Riis, Harvard University, USA
Brian Elbel, New York University, USA
Daniel Mochon, Tulane University, USA
Dan Ariely, Duke University, USA
Many obesity-related interventions rely on providing information to encourage healthier food choices. Behavioral science research has shown, however, that while such interventions can change attitudes and intentions, they often fail to change real behavior. Here, we show that urging self-control through simple prompts and pre-commitment can significantly improve nutrition behavior.
[ to cite ]:
Janet Schwartz, Jason Riis, Brian Elbel, Daniel Mochon, and Dan Ariely (2012) ,"Taming Temptation: Targeting Self-Control Increases Healthy Food Behaviors", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 219-222.