How Awareness of the End of Life Impacts Creativity

Haiyang Yang, INSEAD, France
Amitava Chattopadhyay, INSEAD, Singapore
We show that mortality salience inhibits access to divergent information in memory, hampering creative ability. We further show that, contrary to the lay intuition that individuals with high internal locus-of-control are more creative problem solvers in dire situations, these individuals’ creative ability is impaired the most under mortality salience.
[ to cite ]:
Haiyang Yang and Amitava Chattopadhyay (2012) ,"How Awareness of the End of Life Impacts Creativity", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 213-218.