Marketplace Performances in Emerging Economies: Eliciting the Asymmetric Interactions Between Service Providers and Western Tourists

Nacima Ourahmoune, Reims Management School (RMS), France
While tourism is presented as virtuous for the developing countries in general, an ethnographic inquiry into Punta Cana’s resorts in the Dominican Republic allows the author to show that cultural hybridity is nevertheless targeted as a threat to the seamless atmosphere of tourism and a principle of social exclusion
[ to cite ]:
Nacima Ourahmoune (2012) ,"Marketplace Performances in Emerging Economies: Eliciting the Asymmetric Interactions Between Service Providers and Western Tourists", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 976-979.