A Meta-Analysis of Nonverbal Accuracy Outcomes in Consumer Research Settings

Susan Andrzejewski, Franklin & Marshall College, USA
This meta-analysis quantitatively summarizes the literature on the relationship between nonverbal accuracy and consumer response in retail and service settings. In addition, this meta-analysis explored several potential moderators of the relationship between nonverbal accuracy and consumer response (i.e., domain, type of nonverbal cue decoded, channel of nonverbal cue, etc.).
[ to cite ]:
Susan Andrzejewski (2012) ,"A Meta-Analysis of Nonverbal Accuracy Outcomes in Consumer Research Settings", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1137-1137.