Cultural Effects on Perception and Cognition: Integrating Recent Findings and Reviewing Implications For Consumer Research

Minas Kastanakis, ESCP Europe, UK
Benjamin Voyer, ESCP Europe, UK
We examine the effects of culture on perception and cognition following the latest research advances in several fields, including psychology and neuroscience. We critically examine a number of perceptual and cognitive differences across cultures, we suggest novel research-framing perspectives, and offer research directions.
[ to cite ]:
Minas Kastanakis and Benjamin Voyer (2012) ,"Cultural Effects on Perception and Cognition: Integrating Recent Findings and Reviewing Implications For Consumer Research", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 966-967.