A Typology of Crowdsourcing Participation Styles

Eric Martineau, Concordia University, Canada
Zeynep Arsel, Concordia University, Canada
What motivates individuals to participate in collective creativity and what ends do they seek? What are different motives for participating? We propose a typology of participation styles through a study of two prosumption communities: Threadless.com and Montreal Couture. We then provide guidelines for managers who wish to implement a crowdsourcing project.
[ to cite ]:
Eric Martineau and Zeynep Arsel (2012) ,"A Typology of Crowdsourcing Participation Styles", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1118-1118.