An Exclusionary Or Integrative Approach to Goal Conflict: the Moderating Role of Mindset Abstraction

Fang-Chi Lu, University of Iowa, USA
Jooyoung Park, University of Iowa, USA
Dhananjay Nayakankuppam, University of Iowa, USA
Three studies explore the role of mindset abstraction in multiple goal management and demonstrate that the approach to resolving goal conflict depends on one’s mindset. Concrete thinkers use goal-choice strategies, inhibiting alternative goals or prioritizing goals; whereas, abstract thinkers adopt an integrative approach, searching for multifinal means.
[ to cite ]:
Fang-Chi Lu, Jooyoung Park, and Dhananjay Nayakankuppam (2012) ,"An Exclusionary Or Integrative Approach to Goal Conflict: the Moderating Role of Mindset Abstraction", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 968-969.