Are Close Friends the Enemy? Online Social Networks, Narcissism and Self-Control

Keith Wilcox, Babson College, USA
Andrew Stephen, University of Pittsburgh, USA
This research demonstrates that social networks lead people to adopt a narcissistic mindset. This mindset remains active after social network use such that people show narcissistic tendencies after logging-off the network. Specifically, browsing a social network is shown to lead to poor self-control and higher levels of situational narcissism.
[ to cite ]:
Keith Wilcox and Andrew Stephen (2012) ,"Are Close Friends the Enemy? Online Social Networks, Narcissism and Self-Control", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 203-208.