Facebook Therapy? Why People Share Self-Relevant Content Online

Eva Buechel, University of Miami, USA
Jonah Berger, University of Pennsylvania, USA
We suggest that emotionally unstable individuals use their online social network to help regulate their emotions. Accordingly, we find that these individuals post more status updates and express more emotions when doing so – a tendency not observed offline. Further, such emotional writing helps them repair well-being after negative experiences.
[ to cite ]:
Eva Buechel and Jonah Berger (2012) ,"Facebook Therapy? Why People Share Self-Relevant Content Online ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 203-208.