Reducing Eating Motivation By Intensifying Prior Temptations

Cara de Boer, University of Leuven, Belgium
Siegfried Dewitte, University of Leuven, Belgium
Three studies manipulated temptation intensity of a temptation during exposure by means of either a low level construal or hot imagination manipulation. Intense temptation episodes reduced subsequent motivation to eat as measured by either explicit or implicit (saliva) motivation measures for adults and young girls but not for young boys.
[ to cite ]:
Cara de Boer and Siegfried Dewitte (2012) ,"Reducing Eating Motivation By Intensifying Prior Temptations", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 198-202.