How Sadness Signals Danger of Over-Indulgence

Anthony Salerno, University of Miami, USA
Juliano Laran, University of Miami, USA
Chris Janiszewski, University of Florida, USA
We investigate how two factors that normally contribute to indulgent food consumption—indulgent environmental cues and the experience of sadness—can actually lead to increased healthy food consumption when experienced concurrently. We find that this ironic effect is specific to sadness and driven by an increased sensitivity to potentially over-indulging.
[ to cite ]:
Anthony Salerno, Juliano Laran, and Chris Janiszewski (2012) ,"How Sadness Signals Danger of Over-Indulgence", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 198-202.