Cruising the Unadulterated Terrain of Consumption: Rural Snowmobilers’ Interpellation Through Collective Simplicity

Soonkwan Hong, Michigan Technological University, USA
The reflexive interpellation process unveiled by rural snowmobilers helps explicate how poor rural consumers maintain ontological security. The received view of inherited and institutionalized cultural and symbolic capital is inapplicable to the context where upward sociocultural mobility is collectively achieved through agentic appropriation of highly stylized and politicized consumer movements.
[ to cite ]:
Soonkwan Hong (2012) ,"Cruising the Unadulterated Terrain of Consumption: Rural Snowmobilers’ Interpellation Through Collective Simplicity", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 952-953.