The Construction of Cosmetics-Consuming Women Through Generational Families in Brazil’S 'New Middle Class' Context

Roberta Dias-Campos, Federal University of Rio de Janeiro, Brazil
Leticia Moreira Casotti, Federal University of Rio de Janeiro, Brazil
The work of consumption itineraries of beauty products focus on domestic relations between three generations of women from the same family. In-depth interviews, life history, observation and pictures were combined to identify different moments in fifteen families: development of taste, rehearsal by mimicking, premiere, time for adjustments and new beginning
[ to cite ]:
Roberta Dias-Campos and Leticia Moreira Casotti (2012) ,"The Construction of Cosmetics-Consuming Women Through Generational Families in Brazil’S 'New Middle Class' Context", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 950-951.