A Framework of Narrative Persuasion

Anne Hamby, Virginia Tech, USA
Kim Daniloski, University of Scranton, USA
David Brinberg, Virginia Tech, USA
We develop a framework to organize narrative persuasion research, exploring the relations between input variables (e.g., narrative format) to primary (e.g., emotion) and secondary (e.g. self-referencing) mediating processes, to persuasion-related outcome variables (e.g. attitude change). We also incorporate relevant moderators (e.g. need for affect).
[ to cite ]:
Anne Hamby, Kim Daniloski, and David Brinberg (2012) ,"A Framework of Narrative Persuasion", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 191-194.