Narratives in Cancer Prevention: a Review of a 10 Year Research Program

Matthew Kreuter, Washington University, USA
Participants viewed either a narrative or information format video regarding breast cancer. The narrative video was better liked, enhanced recall, reduced counter-arguing, reduced perceived fewer barriers to mammography, increased confidence that mammograms work, and increased perceptions of cancer as an important problem. Possible mechanisms for these effects are explored.
[ to cite ]:
Matthew Kreuter (2012) ,"Narratives in Cancer Prevention: a Review of a 10 Year Research Program", in NA - Advances in Consumer Research Volume 40, eds. Zeynep G├╝rhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 191-194.