The Dynamic Patterns of Intra-Shopping Spending For Budget and Non-Budget Shoppers

Daniel Sheehan, Georgia Tech, USA
Koert Van Ittersum, Georgia Tech, USA
Budget shoppers’ purchase decisions evolve differently as a function of their cumulative spending during a single shopping trip than their non-budget counterparts. The results of two lab experiments suggest that this may be attributed to unique patterns in pain of payment and resource depletion between budget and non-budget shoppers.
[ to cite ]:
Daniel Sheehan and Koert Van Ittersum (2012) ,"The Dynamic Patterns of Intra-Shopping Spending For Budget and Non-Budget Shoppers", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 929-930.