Implied Sensory Experiences in Product Designs Makes People Think Global

Christophe Labyt, Ghent University, Belgium
Mario Pandelaere, Ghent University, Belgium
This paper examines the influence of exposure to products with an implied sensory design on a person’s cognitive processing mode. Two studies indicate that exposure to sensory design triggers global processing. In particular for participants that attach greater value than average to a product’s appearance.
[ to cite ]:
Christophe Labyt and Mario Pandelaere (2012) ,"Implied Sensory Experiences in Product Designs Makes People Think Global", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1123-1123.