Do the Crime, Always Do the Time? Insights Into Consumer-To-Consumer Punishment Decisions

Lily Lin, University of British Columbia, Canada
Darren W. Dahl, University of British Columbia, Canada
Jennifer Argo, University of Alberta, Canada
The present research examines consumers’ reactions toward other consumers who violate consumption norms by identifying the boundaries to consumer punishment. We demonstrate that the behavior of other parties, adversities experienced by the norm violator, and personal attributes possessed by the norm violator can contribute to the mitigation of punishment.
[ to cite ]:
Lily Lin, Darren W. Dahl, and Jennifer Argo (2012) ,"Do the Crime, Always Do the Time? Insights Into Consumer-To-Consumer Punishment Decisions ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 178-181.