Bidirectional Consumer Friends’ Knowledge Calibration — Overestimated Or Underestimated? a Two-Stage Model

Joicey Jie Wei, National University of Singapore, Singapore
Iris Hung , National University of Singapore, Singapore
Gita Johar, Columbia University, USA
The knowledge calibration process has been considered as a one-stage process in which people over-project their own self knowledge to predict how much others know about them, leading to overestimation in friends’ knowledge calibration. However, we suggest that the estimated accuracy should be a two-stage process.
[ to cite ]:
Joicey Jie Wei, Iris Hung , and Gita Johar (2012) ,"Bidirectional Consumer Friends’ Knowledge Calibration — Overestimated Or Underestimated? a Two-Stage Model ", in NA - Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, Pages: 1118-1118.